Optimize Your CTAs: What to Say Instead of Click Here

May 23, 2018

When it comes to creating compelling Calls-to-Action (CTAs) for your website, using creative alternatives to the traditional 'click here' can make a significant impact on user engagement and conversion rates.

Why Avoid 'Click Here'?

Using 'click here' as anchor text for your CTAs is not only bland and overused but also lacks context and SEO value. Search engines like Google give importance to the anchor text used for links, so using more descriptive and relevant terms in your CTAs can boost your SEO as well.

Effective Alternatives to 'Click Here'

Instead of the generic 'click here,' consider using action-oriented phrases that provide a clear idea of what users can expect when they interact with the CTA. Some alternatives to 'click here' include:

  • Discover more
  • Explore our services
  • Get started today
  • Learn more
  • Find out how

CTA Best Practices

Optimizing your CTAs goes beyond just the text. Consider the following best practices to ensure your CTAs are engaging and effective:

1. Use Strong Action Verbs

Using action-oriented verbs can create a sense of urgency and encourage users to take immediate action. Words like 'discover,' 'explore,' 'learn,' and 'get' can effectively prompt users to engage with your CTA.

2. Personalize the Experience

Personalizing CTAs based on user behavior or preferences can increase relevance and engagement. Consider using dynamic CTAs that cater to the specific needs and interests of your audience.

3. A/B Test Your CTAs

Conducting A/B tests on different CTAs can help you determine which ones resonate best with your audience. Test variations in text, color, placement, and design to optimize conversion rates.


By implementing creative and compelling CTAs on your website, you can enhance user engagement, boost conversion rates, and improve your SEO. Explore different alternatives to 'click here' and apply best practices to create impactful CTAs that drive results for your business.